Insights
Practical notes from building real software
Guides on shipping apps, scoping first releases and adding AI with care, based on the products and platforms we have built ourselves. No hype and no invented numbers.
Latest articles
Each guide links to the service and the case studies it draws on, so you can see the work behind the advice.
- Mobile apps6 min read
Shipping a React Native App to Google Play, End to End
The release process we use for our own Expo and React Native apps: permanent decisions, a reproducible CI build, real-device testing, the store listing, Data safety and review.
Read article - MVP and product5 min read
How to Scope an MVP Without Cutting What Matters
A practical method for deciding what goes into a first release: one job, a must, should and won't list, manual work behind the scenes, and the foundations you should never cut.
Read article - AI and automation5 min read
Adding AI Features to an Existing Product, Responsibly
How to add a language model to software that already works: picking the right task, keeping the model out of the critical path, test sets, guardrails, cost and what happens when it is wrong.
Read article - MVP and product5 min read
Lovable App Not Ready for Real Users? 7 Problems We Check First
AI builders get you to a working prototype fast. These are the seven problems we look for before a Lovable, Bolt or Replit app meets real users and real money.
Read article
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